JROX.COM Internet Marketing News
     
 

The Art of the Squeeze

August 6th, 2008 · No Comments

One of the fastest ways to earn money on the web today is affiliate marketing.

Among the various benefits it offers you is that you don’t have to spend time or shell out money researching and creating something new to sell (usually the most labor- and cost-intensive steps in any business undertaking). The product owner did it for you already.

Something you should bear in mind is: you still have to do some serious research yourself as to whether the there is a real market for the product you are looking to promote, and whether its selling price is fair and reasonable enough to attract a big customer base.

Once you’ve made up your mind and you settled on the product or service you want to promote, and checked out the affiliate program is to your taste, you should set up what is referred to as a squeeze page. [Read more →]

→ No CommentsTags: Web Design · Marketing · eCommerce

Viral Marketing With E-Books

August 2nd, 2008 · No Comments

People familiar with the way the internet works use viral marketing methods because they’re effective. Now, there are many ways to use viral marketing, but it’s better to focus on one strategy at a time and work at it until you get the results you want, using or discarding what fits your purpose. If you are already into article marketing, a great way to do this is to turn your articles into a viral marketing report or e-book. [Read more →]

→ No CommentsTags: Marketing · eCommerce

5 Reasons Why You Need Article Marketing

July 31st, 2008 · No Comments

Whether you run an online business or you supplement one in brick-and-mortar with a website, you need to use article marketing. If you aren’t promoting your business with articles, you’re ignoring a powerful, wide-reaching avenue to market your product. Here’s why:

It’s free. If you’ve done your homework you would’ve learned that advertising doesn’t come cheap. Running an ad in the newspapers or magazines can take a big chunk out of your business budget. By spending just a little more time writing and posting several articles each month, you’ll save quite a lot on more conventional advertising. And, article marketing won’t cost you anything but a few hours a week. [Read more →]

→ No CommentsTags: Marketing · eCommerce

Tailoring for Performance

July 26th, 2008 · No Comments

Quick, what kind of suit does James Bond wear?

In his last flick Bond wears Brioni. Presidents and world-shakers, as well as cinematic spooks, wear Brioni, exquisitely tailored to fit the wearer. What you might call bespoke.

But that’s just an example. We’re not talking about suits today, but of tailoring. Tailoring means cutting, forming and shaping something to fit a specific form or figure as accurately as possible.

Tailor your life as much as you can so it fits you. You have to understand this, down to your bones: It’s your life. Your life.

Things are so unpredictable now. Everyone’s on edge, waiting to see where the axe will fall next, or when the next global crisis will rear up and bite us all on our collective ass. People are tired of stressing out over what tomorrow will come up with. [Read more →]

→ No CommentsTags: healthy practices

Disaster Recovery and Your Business

July 25th, 2008 · 1 Comment

Nobody really likes to think about, much less talk about, the possibility of disaster, but if you look back on the local and global events that have occurred in the first half of this year alone, you’ve probably wondered, “Why didn’t anyone see this coming?” and “ What do I do now?”

Thankfully, you may not have been broadsided by floods, fires or eathquakes, but a random electric surge, a leaky pipe or a particularly aggressive burglar can stop you and your business in your tracks.

A previous article dealt with the issue of data protection. In this article we’re going to focus on other things you must consider in a disaster scenario. Whether you’re a big company with in-house experts and advisors or a small-business owner, you should just be as motivated to cover your ass in an emergency situation of any foreseeable sort. [Read more →]

→ 1 CommentTags: tips and tricks

Mapping For Mental Clarity

July 3rd, 2008 · No Comments

Keeping your mind fresh and your ideas original is a valuable edge in the competitive world of business. The daily grind of running a business, however, can leave you drained. If you ever played around with your ideas as a kid, using crayons and paper, to draw out your dreams and future, you may have done some mindmapping without knowing it.

A term popularized by Tony Buzan , mindmapping is basically doodling with a purpose. It’s a brainstorm on paper, a mental cyclone revolving around one central idea. While the term itself is new, the idea of it has been around for centuries.

Mindmapping can:

  • Clear your head by letting you generate and capture ideas you can see on paper, or pixel.
  • Help plot out possible futures, organizing ideas and passing thoughts that may be the seeds of something good
  • Plan your next move, or possible moves, depending on where you want to go
  • Play around towards a goal [Read more →]

→ No CommentsTags: eCommerce

Data Storage Solutions

July 2nd, 2008 · 3 Comments

Data management and protection is key to your business success, whether it involves your customer database, financial reports, inventory, trending analysis or company expansion plans. After all the effort to collect your information, insufficient or unsuitable storage can break your forward momentum and impede your business growth.

How and where you store it can protect this information gold-mine and give you some peace of mind. Aside from the basic CD , DVD or even tape-drives , currently there are two ways to do this:

  • At-hand storage: fixed/internal (inside your computer) or portable/ external hard-drives
  • On-line: off-site storage by another party [Read more →]

→ 3 CommentsTags: eCommerce

Get More Traffic Through Forum Backlinking

June 27th, 2008 · 3 Comments

An important way of boosting the traffic to your site or blog is to get your site onto the first few pages of search engine results.

Here’s how you can do this through forums:

• Step 1: Find relevant forums
• Step 2: Pick the best forums and join them
• Step 3: Set up your signature with your backlink
• Step 4: Participate!

Face it, the average user rarely goes beyond the first three pages, if at that, of the search results.

So, aside from having good content on your site, one of the best ways to pump up your search ranking is to get high quality backlinks out on the ‘net.
[Read more →]

→ 3 CommentsTags: eCommerce

How to Use Traffic Exchanges Effectively

December 28th, 2007 · No Comments

A manual traffic exchange is a membership web site that allows you to view web pages selected by other members and allows other members to view web pages you select. In other words, a traffic exchange allows members to exchange traffic between their sites.

You can sign up as a free traffic exchange member or as a paid member with a monthly subscription. Once you sign up, you will have the opportunity to provide the URLs for several web pages of your choosing. You may also be able to include banner ads and text ads.

As you might imagine, your goal in joining a traffic exchange is to promote your URLs by having other members view them. You earn credits to have your pages displayed when you view other members’ pages. Free members normally must view more pages to earn a credit than paid members. You’ll typically view each page while a timer counts down, usually from 10 to 30 seconds, before you can move on to the next page.

You can also purchase credits or receive a monthly allocation of credits as a paid member. But, the most economical way to receive credits as a beginner is to earn them by surfing.

To earn credits as quickly as possible, you may want to surf traffic exchanges by opening up multiple tabs in your browser. You’ll view a different traffic exchange in each tab. So, immediately after clicking to the next page in one traffic exchange you’ll move to the next tab and click to the next page on that exchange. In this way you are not waiting for any timer to count down, but are earning credits on multiple traffic exchanges as quickly as possible.

Because most other members also use tabbed browsing, your page has only a second or two to capture their attention. Your page’s headline must immediately interest them and distract them from clicking to the next page.

And because most members are clicking almost mechanically to get to the next page, they will need to see your page several times before they decide to do more than glance at your headline. This means you will need lots of credits to successfully promote your URLs.

These facts have a profound effect on your ability to make money using traffic exchanges. To make a significant amount of money from traffic exchanges there are two things you must do.

Build a Downline

First, you must build a downline. That is, you must encourage other people to join a traffic exchange from your promotional link to that exchange. This is important because most traffic exchanges give you credits that allow your pages to be displayed when members of your downline surf. You may receive credits worth 10% or 20% of the credits earned by the surfing of your downline.

A large downline adds significant credits to your account and allows your pages to be displayed frequently. It gives you tremendous power to promote money making opportunities on the traffic exchanges. This is why building a downline should be your first priority.

You can build a downline in two ways. One way is to cross promote. That is, you use a splash page from traffic exchange “A” on traffic exchange “B” and visa versa. So, when someone surfs traffic exchange “B” and joins traffic exchange “A” from your splash page, you’ve added to your downline on exchange “A”.

The second way to build a downline is to make use of a traffic building resource like TrafficHoopla.com. TrafficHoopla tracks the performance of traffic exchanges and ranks them in order of effectiveness.

You can join TrafficHoopla and the traffic exchanges they monitor. After joining each exchange you can add your program ID for each exchange to TrafficHoopla’s database.

Then, when you advertise TrafficHoopla, the links to the various exchanges will contain your program IDs. When someone joins the traffic exchanges via your TrafficHoopla link, you’ll gain a downline in each of those traffic exchanges.

So, by advertising only TrafficHoopla you can gain a large downline in a number traffic exchanges. This is a very powerful technique for building a downline on the traffic exchanges.

Build a List

The second thing you need to do as you build your downline is to build an opt-in list. Building a list is one of the primary uses of traffic exchanges. A quarter of the web pages in a traffic exchange ask for your email address while another 38% of the pages will ask for your email address when you click to a second page.

An opt-in list allows you to send out newsletters that cover a topic of interest to your list members. As you cover topics relevant to your list members you’ll build credibility with them. Your list members will then be more likely to investigate the products you recommend in your newsletter. And, when you recommend your own products or affiliate products you’ll make money when your list members make a purchase.

You’ve probably heard that “the money is in the list.” When you have a large list you’ll be able to make money every time you send out a newsletter. The larger your list, the more money you’ll be able to make.

So, remember that the most effective use of your time while starting out with traffic exchanges is first to build a large downline and second to build a list. Doing these things will put you head and shoulders above the average traffic exchange member.

→ No CommentsTags: Marketing

Making Classified Ads Work For Affiliate Sales

December 21st, 2007 · No Comments

Using classified ads for driving affiliate sales is often discouraged because it is harder than other advertising methods. There is a way though, to use classified ads correctly to drive traffic to your website offers and make sales of affiliate products.

The name of the game when constructing a classified ad is to keep the ad simple. You must remember that you are seeking clicks to your site, not trying to sell anything with the ad itself. With that in mind, let’s look at the structure of your first classified ad headline.

The way you want to make your headline get noticed is to use words in it that get attention from your readers. Using a psychological trigger can help you get more clicks to your ad. To get the most clicks from your ad, use words like “cheap”, “free”, “proven” and “shocking”. It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.

A quick trick for those of you who are submitting multiple ads to the same URL is to use a format for your URL link something like this: http://www.yourdomain/?=trackingcode — The tracking code should be a 3 or 4 number code. And be sure to write down each tracking code that corresponds to each ad you have placed. The tracking codes are best when they are a random number. This makes them unique. Always use the same tracking code for its assigned ad.

The next step in creating your ad is the first line of the ad itself. According to many experts, the best way to make your ad appealing is to state a quantifiable benefit in this line. This benefit should make the reader recognize right away that they have come to the right place. A good way to do this is to tell the reader exactly what solution your product offers them.

The third line of your ad should be about a crucial feature of your product. This can be a unique selling point. The purpose is to draw the reader into clicking through now to find out the details and price of the offer. Just remember to keep the ad as simple as you can. The goal when advertising with classified ads is to use as few words as you can to achieve the greatest results.

In fact, using a bigger, more complicated ad will only lessen your chances of success. So do not write heavily worded ads, or you might waste a lot of time and effort.

Next you will need places to post your new ads to. The criteria here is to find places that will allow free classified ads that get large amounts of traffic themselves. Two of the best places to post your classifieds for free are http://www.craigslist.org and http://classifieds.yahoo.com/.

Both of these sites will allow you to post your classifieds for free if you place your ads under the CORRECT TOPICS. Do not break this rule ever. This can lead to your ads being deleted and you could be banned from using their free service. And always read the terms of service before posting to these sites.

Your overall success and profits will be greater when you follow this proven method of advertising using free classifieds. The results can be more effective exposure for your affiliate promotions and an increase in sales for your company. So start submitting your ads today for more clicks and profits.

→ No CommentsTags: Marketing